To recognize excellence in advertising principally in regional languages and by regional agencies, IAA launched a set of Regional Awards. It also included a component for national advertisers who release work in the regional language.  The rest of these regional awards was held in Hyderabad (for Andhra Pradesh and Telangana) on 11th May 2018. The glittering ceremony witnessed all co-creators of the work accept the award jointly.  S Sivakumar, Group Head - Agri & IT Business, ITC Limited was the jury Chair. Sri Jayesh Ranjan, Secretary, Department of IT, Electronics & Communication, State of Telangana was the Guest of Honour. Sam Balsara, Chairman, Madison World delivered a special address on “Media: what lies ahead?” at this event.